It goes without saying that maintaining a blog is a good idea for the health of your business. Have you ever asked yourself Why? Being familiar with how blogs work and how to effectively utilize them for the health and wealth of your business will pay you back substantially for your efforts. Ineffective Blogging will simply waste your time, efforts, and this tremendous marketing tool.
Why does your business need a Blog? Credibility would be a good answer. Posting about news in your industry, links you’d recommend to topics related to your industry or post valuable information from the inside or your personal experiences, your readers will see you not only as a valuable information source but as a community minded business.
Building traffic and list building are two more reasons why your business needs a blog. These tools are Solid, Effective, and Proven Tools for marketing your Goods and Services Online.
Blogs are great for your customers.They’re not seen the same as your basic website or sales page. Postings are usually informal. At times entertaining yet informative. Their accuracy and effectiveness will peak the interest of your readers, establish you as an Expert, and build trust between you and your readers.
Having the ability to offer subscriptions to your blog through sources loike bloglet.com, your readers can simply opt to recieve notices of your most recent postings, delivered directly to their inboxes. Provided your postings remain relevant to your readers wants and needs, they’ll continually come to you first.
If you set up your blog to accept comments, this will give your readers the ability to post feedback on your posts. This will give you valuable insight and ideas regarding your next product or project.
How to build traffic with your blog. Your blog provider may provide potential readers the option of a search box. This tool gives the reader the ability to search for a particular blog using a word or phrase. By using those particular words or phrases in your title you’ll boost your chances for acquiring some targeted traffic.
Don’t forget to submit your blog to the search engines. Also remember, this is “The Information Super Highway”. Blogging is information and the Search Engines Love them. After every post, Simply ‘ping’ your blog, (this announces
your update. I use http://www.pingoat.com/) and the search engines will pick it up.
So jump on the blogging bandwagon take advantage of one of the cheapest and smartest marketing tools available. It’s easy and profitable – so build yours today!
What is a tag?
Tags are keywords that you use in your blog post. If you have a blog about dogs and you just write a post about dog food, your possible tags would be, say: dog, dogs, dog food, natural dog food, dog food recipe, and any other keywords that you used in your post.
How to use tags
Tags using your blog URLs:
<*a href="http://www.yourblog.com/[tagname]" rel="tag">[keyword]<*/a>
(remove asterisks in actual code)
<*a href=http://www.yourdogblog.com/dog+food rel=”tag”>dog food<*/a>
If you are using WordPress blogs you can set tags using WordPress search function:
<*a href=http://www.yourdogblog.com/blog/search/dog+food rel=”tag”>dog food<*/a>
Using Technorati Tags:
<*a href=http://www.technorati.com/tag/dog+food rel=”tag”>dog food<*/a>
Ping Technorati and IceRocket using following URLs to your ping list:
You can also ping Technorati and IceRocket manually by going to
www.technorati.com/ping/ and www.icerocket.com/c?p=ping
You can use www.pingooat.com to ping more than 60 ping services in the same time.
Technorati and IceRocket will index your blog posts according to tags that you used.
Some of Technorati tags pages are highly ranked in search engines. Search engines bots spider daily these pages and when it finds your tags it will index your blog posts too.
It is recommended to use this method for each post that you write. By adding tags to your post you can drive more targeted traffic to your blog.
By using this method you can index your blogs in 24-48 hours depending on the popularity of the tags you used.
Copyright 2006 Darren Dunner
Most of us know what a blog directory is. Most of us have some knowledge that everyone who has an online presence needs an online blog. Most of us do not realize that blogging in the wrong way is a waste of your time!
Today you can search and find blogs everywhere on the net, it seems when you search the major directories that blogs show up in top positions. Is your blog appearing in these places? If not, then maybe you don`t know something that these other bloggers do know.
Before getting into more information on Blog Directories it is important to know that your blog needs to be set up properly. Here are a few things to know:
Install your blog directly on your site Make sure you are using full search engine friendly urls with these blogs Do not copy other blogs and post them on your blog as this is duplicate content and will hurt you Add at least 1 post a week if not more If you are unsure about these mentioned above contact us for assistance.
The power of blog directories are incredible! These blog directories are supported by a large community of search engine experts who know that the only value in these is getting traffic. To test out these directories we did an experimesnt with I Loan Resource this blog is about 1 month old and is installed directly on a domain. Notice the page rank is pr4 and if you go to the main site www.iloanresource.com the page rank is lower there. Why is this? It is due to listing the blog on several high ranking directories!
Don`t waste time on this anymore, get your blog, get listed on directories and increase your page rank.
Blogging Tips that can help
· Key word relevant content: Meaning, stay focused on 1 subject and about 2 – 4 related keywords or phrases. Decide ahead of time what you will write about, do research to see if the topic has keywords that match and use those keywords.
· With those keywords or phrases spread them out so they appear within every 100 words or so.
· Add your URL in the first sentence & approx every 100 words using it about 3 times max. Don’t do more then this as it won’t help at that point
· Make sure after you have written your article to do a spell and grammar check.
· Install your blog on your own URL. You will find that your links from your blog going to other sources will count more if these are installed directly on your site
· Notify Blog Servers by pinging them.
A blog is a frequent, online publication of comments, web links, and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone.
So start your blog now and be ahead of the crowd for a change. A secret I’ll share with you here before going any further is after you set up your blog goto
FeedBurner and follow the instructions to burn your feed. Then publicize your feed by inserting the msn and yahoo chicklets to your blog.
I know it sounds complicated but if you can follow simple instructions and cut and paste it should only take a few minutes. Caution you must be familiar with HTML so as not to make mistakes. If you’re not sure ask a friend or if you don’t know anyone I’ll be glad to assist. This info is for you if you’re familiar with the web – if you’re a newbie it’ll take a bit longer to implement
Once the chicklets are installed onto your blog, login to them using your yahoo and msn id’s and add them to your my msn and my yahoo templates. From then on when you make an entry to your blog it’ll automatically log itself onto msn and yahoo and broadcast itself to the web in addition to your rss feeds. Once this is done goto
PingOMatic and ping your blog to be indexed within days; not weeks or months.
Here are the reasons you should not ignore Blog advertising:
Remember when all search engines were free, and simply submitting your web sites got you listed quickly? Gone.
Then it was FFA pages, they brought in a ton of free traffic, built links to your site, and added to your mailing list like crazy. Tried one lately? Safelists were an online goldmine for a while… until bottom less email accounts were introduced.
Website sumbmissions now can take anywhere from 2 to 8 weeks to be indexed. While blogs and rss feeds can be indexed anywhere from 2-8 days which is better for you??
So once again I implore you to be one of the first in line and not be last again. This is the new trend just beginning to breakthrough. A few years or months from now you’ll be able to sit back and smile as you watch the rest of the net stampeding to catch up.
Firstly, we all want to know How to Make Money Online, and one of the best ways I have found is by creating blogs. In this article I intend to show you how you too can learn How to Make Money Blogging by telling you how combining the techniques I have gathered from across the web helps to make me $$$ every day. Secondly, I am not trying to sell you my latest “Get Rich Quick” scheme because I don’t have one. Each eBook you read will have a wealth of information within them which will, without a doubt help you to discover the secrets of How to Make Money Online. I am only going to tell you which ones out of the 100’s available you SHOULD read if you too want to make lots of money.
I use a 10 step guide to setting up and starting all of my blogs.
I will give you a list of the top 10 resources later that I use and recommend to everyone who is serious about making lots of money online. One of the vital aspects people seem to miss out when they first get into blogging is the fact that their blog must contain information that people want to read.
Many bloggers are looking through closed eyes in this regard and if you browse through 50 blogs you will notice that most will tell you they know How to Make Money with Blogs when really all they tell you is where they went on their vacation or how many cars they have.
Are you ready to learn How to Make Money Blogging?
If the answer is YES then read on and start to make money with your blog. I am not here to tell you how to write your blog, that’s up to you, but what I am about to tell you is the 10 things I use to make money on the internet. You can choose to use these techniques or not, that’s your prerogative.
Step 1 – Finding a Topic
Turn off your computer, grab a pen and some paper and sit somewhere you can relax but also stay focused (if you are just starting out this step can be a pain because we all want to know How to Make Money Online and we want to know how to make it NOW). Think of a topic you are interested in and write it down (this helps because you will be more committed to trying instead of giving up in a day or two) and also make sure it is something other people are interested in too. A couple of ways I use to think of a topic is by using MetaSpy to find out what people are searching for, Ask IQ to find what’s popular and VRE Toolbar to find out how many people search for the topic (this is also useful later on to get traffic). Write down your top five keywords, you will want to use them later in your blog.
Step 2 – Create Your Blog
Find and create your blog online. I like to use Blogger but other popular Blog platforms are WordPress and Movable Type. You can find all the help in the program you use to get information when setting up the blog. Create your content, make it original, and make it informative. This is one of the main keys to learn How to Make Money with Blogs. You need to include the keywords you wrote down in Step 1 in the content of your blog. Try not to overuse these as it sends out bad signals to the search engines, and this is 100% not what you want.
Step 3 – Go Google
Sign up for Google Adsense and insert the code in the margin of your blog. You can customize your ads in many ways, such as including text links or image links. I prefer the text links only, as they are easier to blend in with your blog and don’t take the focus away from the information. Google Adsense will probably not make you a millionaire but it is an instant way of generating a small amount of money.
If you want to track where your visitors are coming from with regards to direct hits or from search engine results then I would suggest you use Google Analytics and again you can get all the help you need setting that up from within the program.
You will also want to add your URL to Google’s index.
Step 4 – Find Something to Sell
If you don’t want to sell anything and are happy with the income Google Adsense is bringing in then you can skip this step. If you want to maximize your income and truly learn How to Make Money with Blogs you will want to find an affiliate program to join. A couple of affiliate programs I would suggest are ClickBank and Commission Junction. You can sell anything from office furniture, pet supplies, movies and clothing to PC games, Dieting tips and Audio software.
Whatever program you join will give you help inserting the code you will need to insert into your blog, but be sure you do this correctly or you WILL NOT earn money from your visitors. If you do not know how to edit HTML, W3Schools HTML tutorial is a great place to start.
Step 5 – Social Bookmarking
There is no better advertising than word of mouth, but the next best thing is social bookmarking. You will want to make things easier for people to do this. Social bookmarking sites I use and recommend are OnlyWire and SocialMarker and they are used for people to share their bookmarks or websites that they have liked with other people in their online community.
I would not suggest you add your own links to these services, but provide visitors to your website the ability to do so.
Step 6 – Write an Article
Whether your blog is about a specific product, for example a certain MP3 Player you are promoting, or just about giving people information, I would suggest you to write an article or a review of it. Most article directories require articles of 500 words and over so I would use this as a rule when writing to ensure your article is published.
Submit your article to any of the 100’s which are out there. I personally use a few of the Top Article directories such as EzineArticles, Article Dashboard, Amazines.com, isnare and SearchWarp. I also use a nifty piece of software called Article Submitter which will submit your articles to over 600 article directories, which saves you lots of time and leaves you to focus on writing your blogs.
Step 7 – Ping The Hell Out Of It
Every time you add new information to your blog, you want to let the blog directories know about it, this is known as pinging. Some Blog providers automatically send out pings when you update, but to be on the safe side you will want to do this manually too. ONLY PING WHEN YOU UPDATE.
There are a couple of Ping sites I use which will send a ping to multiple blog directories at the same time. PingMyBlog would be my first port of call and then if for some reason that site is down I would use Ping-o-matic. Remember, to only ping when you update or you could get blacklisted, and that is bad.
Step 8 – Yahoo! Answers and Forums
One of the easiest ways to get targeted visitors to your blog is to make use of the people you want to target. I would suggest you sign up to at LEAST one forum in the topic you are writing about, and don’t just go straight in there and start posting comments for people to look at your blog, they won’t.
The secret is to add the link to your blog in your signature and actively become a member of the forum, posting relevant topics and starting debates within them. The more you post, the more your link will show, and if you provide someone with good info the chances are higher they will click your link.
Yahoo! Answers is along the same lines as forums but the beauty of this is it’s viewed by thousands of visitors each day. If you don’t already have a Yahoo! account get one and then login and search for questions relating to the topic of your blog and answer them well. You can then insert the link to your blog and as with the forums, if you answer well you may have not only earned yourself a point or two on Yahoo!, but also earned a visitor to your blog.
Step 9 – Update Your Blog
This can be by several means, one is to add new reviews or content to your blog, and if you are going to do this I suggest updating every couple of days. This helps to keep the search engines happy as they love to see new and original content.
Another way of updating your blog and keeping the content fresh is to add RSS feeds to it. Make sure the feeds are relevant to your blog and provide visitors with helpful information. Visitors to a World of Warcraft blog don’t want to read feeds about knitting, or do they?
Step 10 – More, More, More
Repeat steps 1 – 10, this is the only way How to Make Money Blogging.
Step 11 – A Bonus Step
If you have your own product or newsletter, give your visitors an easy way to sign up to receive updates or information. This helps you to contact the visitor again with more great info or products you wish to sell.
How to Make Money Online is easy if you follow the above steps.
Some important things to remember so you don’t get disheartened with your blog is the fact that you will not become a millionaire overnight, it takes hard work and a lot of effort. If you are really serious about learning How to Make Money with Blogs then stick with it and eventually you will have an Ah-Ha moment. This is when things start to work and you think to yourself Ah-Ha, that’s how they do it. Your moment could be sooner than you think.
My Top 10 resources I use and recommend are:
1. Rob Benwell’s Blogging to The Bank 2.0
2. WordPress Goldmine
3. Rob Atherton’s Building A Blog Empire For Profit
4. The Blog Challenge
5. Hinge Marketing Magic
6. Blogging For Riches – Complete Video Tutorial
7. Social Bookmarking Demon
8. Adsense Inbox
9. WordPress SEO Sniper
10. RSS, Blogs and Syndication…
Now that blogging has become so popular among everyone from the novice writer to the most experienced journalist, businesses are starting to take notice. A well-written and frequently updated blog can help market almost any type of business. Blogging can help target readers who are interested in a company’s product or service and businesses can keep track of what their readers are looking for through blogging. In addition, blogging can help link together companies that compliment each other very easily.
There is a lot of talk about blogging. Some feel that blogging is just a passing fad, but others feel it is just the beginning. Some business analysts feel that blogging does not significantly help a business market the company. Many businesses feel that this is not so. Blogging can be a beneficial way to mark a business, build an audience and help link in other companies together.
Blogging can help almost any business expose their readers to their services and products. Sometimes with new products, a blog can create interest in something new. Blogging is helpful because it can talk in depth about the product, and it can also give step-by-step instructions on how a certain product can be used. A reader, who is interested in the product after reading about it on a blog, will be more inclined to research similar products on the Internet. This can lead to a more informed consumer and can save a consumer time when shopping or researching a new product. In turn, a company may save time because customers who have read the blog are already informed about the product. These customers can also read reviews on these products and services, which can be helpful in the buying process.
Another great thing about companies using a blog for their products and services is that a blog enables the company and the customer to communicate effectively. A customer can read the blog and comment on it right away. This provides good feedback to the company and they can know what the customers want. Usually blogs will provide places for readers to leave their comments or send emails to the writer. This is a good marketing tool for businesses. People enjoy communicating about products and services that they have had good or bad experiences with and blogging provided the opportunity to do so.
Blogs can also help market a business because it will be included in search engines. When people enter certain keywords, blogs that contain those words will show up. When blogs are updated frequently, search engines can provide your company with a lot of hits. This can lead to many people looking at the company’s blog who might not otherwise have done so.
When companies use blogs, it also has the ability to create a sensation around a product and influence public opinion. This is an excellent tool for companies to use. Because of the huge popularity of blogging, this can be a more effective tool than some forms of advertising. Readers are more likely to share interesting blogs with their friends and this can help companies get the word out about their product.
Another way blogging can help market a business is that blogs often help a company position itself as a leader in a certain field. This means that those who blog can show their expertise about certain subjects and then updates this information on a regular basis. Blogging can help generate leads and send a positive message about your company without spending a lot of money for advertising. Readers can look at these blogs and know that they are dealing with a quality company.
Companies also use blogs to help network with other companies that compliment their business. This is beneficial because they can easily share their links and readers will see all of the blogs that relate to what they are searching for on the Internet. Link swapping is often used in blogging, especially with businesses.
Blogging is proving to be a beneficial marketing tool for businesses all over the world. While it’s a fairly new way for companies and customers to communicate with each other, blogging provides an immediate and unique form of advertising for the company. Customers are able to read and research products and services through blogging and companies can better understand what their customers want.
So you have this really great idea to start a blog on a particular niche. And perhaps, maybe you even want to make some revenue off of AdSense, Clicksor, or other contextual advertising. Super. You’ve wrote your heart out and posted some blog content. Great! No problems there. But what do you do to keep the content fresh and insightful? Are you feeling that the content you offer on your blog just “lacks”? Is your blog boring? Maybe you can’t even pinpoint what exactly is “lacking”, but you just feel it. Possibly, you just do not have the time to put forth to writing 1000 word articles every couple days. If this is you, it is time you look into using other people’s articles!
“WHAT?” you say. No, I am not suggesting you steal or copy others articles. However, I am suggesting that you utilize websites that offer free web content on your particular niche. There are many free web content sites or ‘article directories’ that offer free articles for you to use on your blog or website. You are able to use these articles totally free without a problem. The only thing you are required is to give credit to the author who wrote the article. Fair enough?
Now you ask, “Why would I want to use someone else’s articles? How lame is that?!” It’s actually not lame at all. Think about it. There are thousands of other people offering new, unique insight on exactly what you are writing about. You will find that people offer a different point of view or perspective on the particular subject. A different perspective or a new idea can be very refreshing for your blog. To even go further, find those articles that offer new thoughts and respond to the author’s thoughts.
Consider the benefits of using free content articles for your blog or website:
- When you use other quality articles, you are offering your visitor with useful content, and in effect, your visitor comes back for more.
- Using free web content will allow you to keep your blog fresh and updated on a daily basis with valuable information.
- Other people’s articles can inspire new thoughts and ideas for your blog.
How do you find quality free web content for your blog? When you find an article that you would like to put on your website, make sure you are permitted to actually use it. You can usually find that information right on the article page or the website’s terms of service. When you are positive that you can use the article, read it over to make sure it is even applicable to your website. Do run it through a spell check to make sure that level of quality is portrayed in the article. If there are a bunch of errors, do not change the errors because that would violate the terms for the article. Instead, move on to finding another article. So do some searching and reading. Find that interesting web content and post that interesting web content for your readers! Delight your readers with something interesting and exciting!
I keep coming across people who are not familiar with RSS and how it can simplify your life if you’d like to keep current with a range of blogs.
When you open a morning newspaper you read stories from around the world assembled by editors from hundreds of sources (wire services, reporters). The paper prints the same news for every reader – you choose which stories to read. Instead of relying on a editor to choose the news, how would you like to have a ‘morning newspaper’ delivered each and every day with stories on topics *you* choose? With a free “Blog Reader” or news aggregator you can create a personal page on your web browser loaded with the freshest news about the things you love.
The way you set up your ‘personal newspaper’ involves a few steps and can seem a little tricky. Follow my step-by-guide below and you’ll be reading information about your topic from all over the Internet on one web page. A little investment of your time will pay off.
You’ll need about 30 minutes to follow the steps below. Ready? Let’s go!
Introduction – What is a Blog?
Basically, a blog (WeB LOG) is an online diary. There are millions and millions out there! The trick is finding the ones that have information you need and flagging them when they post updates. Advantage: you get the ‘inside scoop’ before most people in your industry. The good news about blogs is that are probably dozens you will find interesting, the bad news is that means there are dozens of bookmarks you must keep, and since bloggers don’t post on a regular schedule you never know when you need to check back to read updates. That’s why you need a “blog reader”. Technically it’s known as an “RSS Reader”.
So Why Read Blogs?
There are as many reasons to read blogs as there are people. Each person’s reasons are different. Here are a few reasons I read blogs:
1. I get a direct line into the thinking of important people in the field. In technology this could be Jonathan Schwartz (Sun) or Irving Wladawsky-Berger (IBM). In the media it might be Dan Gillmor (San Jose Mercury News). Or perhaps it’s people with their finger on the culture like Craig Newmark (craigslist). It’s unfiltered and in their own words.
2. Reading from a news aggregator is a much quicker way of reading news. For example, when I log in in the morning and hop over to Bloglines, in one interface I can see what many people are commenting on, along with news outlets like the NY Times, Washington Post, and Boston Globe. This beats visiting the websites individually to see if they might have some updated content to read.
3. You get a much better picture of the individuals involved; what they’re working on, what their concerns are, sometimes even what their favorite restaurant is. Most bloggers like to read Comments you can leave. This is a great way to build relationships. It’s not a replacement for personal interaction, of course, but one that has its place and has a lot more scale to it.
4. Announcements are often made first in blogs.
What is an RSS Reader?
RSS stands for ‘Really Simple Syndication’. Just like your morning paper relies on syndicated news from AP, Reuters etc, so your blog reader will rely on the fact that most blogs ’syndicate’ their news – they can ‘feed’ it to your blog reader for you to review.
A news reader or aggregator checks a list of feeds on your behalf and displays any updated articles that it finds. It is common to find web feeds on nearly all blogs as well as many websites such CNN.com. RSS programs are available for various operating systems.
How do I find an RSS Reader?
Simple – Google ‘RSS Reader’. The most popular are Newsgator, Google Reader, Rocket. I use Bloglines. The rest of this guide is customized for Bloglines, but the same principals will work for all of them.
 You’ll need to open two browser windows.
 In the first browser window, link to my blog: http://www.exec-comms.com/blog – I’ll use this as an example blog to add to your feeder – hey! it’s a great blog!
 In the second browser window, go to http://www.bloglines.com and choose Subscribe – it’s free.
The next bit is tricky, but stay with me:
 In browser where you have Bloglines, Under ‘My Feeds’ choose ‘Add’ find where it says ‘Blog or feed URL’
 Go back to my blog in the other window, look down the right column until you see where it says ‘Subscribe me’ and underneath you’ll see a line that says ‘RSS XHTML CSS 508′. Now, RIGHT CLICK on RSS and choose ‘Copy Shortcut’ and then go to the bloglines window and Paste this into the space where it says ‘Blog feed or URL’. If you’ve done it right, this should go into the window:
 Hit ‘Subscribe’ and then again ‘Subscribe’ on the bottom of the next screen (which allows various options such as folders for multiple blogs – don’t worry about it for now.)
 Result – You now have a ‘feed’ to my blog and whenever I post an update it’ll show up in Bloglines and you’ll see it. OK?
 Now you can look at some other blogs you might like to add in Bloglines. This is how you keep your eyes on multiple sources of blog info without having to go fetch it from each website in turn. You just have to find the RSS or XML (same thing) button on each blog. Usually you’ll find this button on the left or right column. It might have a graphic that says ‘XML’ or ‘RSS’. You just bookmark Bloglines.com. It’s your one stop shop on the internet for dozens of sources of information on your topic. How cool is that!
How to find Blogs that interest you:
 Start by searching in Bloglines where it says ‘Search all Blogs’ at the top of the page. Once the blog shows in Bloglines click on the title to go to the actual blog and find the RSS button. Then repeat steps  –  above to add it to Bloglines. If you have different topic areas then I suggest you use the option [Create Folders] to organize the blogs under different headings. You don’t need to just read blogs on your speaking topic, there’s blogs on every topic out there.
 Other places to find blogs:
– Google -> More -> Blog Search
– http://www.technorati.com -> Search
 The single best place to find quality blogs is to check out the sidebar on any blog that interests you for blogs that author recommends. It’s usually listed as a ‘Blogroll’. Look down the right side of my blog and you’ll see a half-dozen on speechwriting and PR. Cilick and check out any that interest.
 Final tip. You can search Google News on your Topic. Guess what? You can grab this as a feed as well! Look to the right side and do the right-click thing where it says ‘RSS’ and add it as a feed to Bloglines. Hint: If you are searching for all the news on the topic “National Speakers Association” be sure to put it in quotes before you Google, or you’ll get separate news on each word, not the phrase. This also works if you search on Blogs using Google.
That’s all folks! Happy blog reading.
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic in their own terms, carefully choosing words that would best describe their feelings, sentiments, wishes and desires.
Basically, blogs were first introduced as weblogs, the word refers to the log that is a web-server’s log file. It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog service providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling has become a common ground for people who wish to be known all over the world. The fame is often more imaginary than real, albeit that blogs can be read anywhere in the world that an internet connection can be found.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs have gradually moved into the limelight by providing businesses a chance to boost their profile online.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.
From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog and that you have permission to use them!
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blog, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedback. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it; they also have their own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As we might say, blogging is the contemporary medium for creative and commercial writing.
Building an acceptable use policy for blogging can be one of the tougher jobs for a company’s human resources and internal security divisions to develop. Blogging is a rapidly growing mode of communication that provides readers with material on everything from the day-to-day comments of authors, movie stars, characters on soap operas to hard-hitting news articles and columns. The growth of blogging has given rise to a multitude of programs and tools designed to help everyone from the personal blogger to corporate users.
But how does blogging affect an organization’s Acceptable Usage Policy (AUP)? In order to address blogging accurately in an AUP, you must first define what constitutes a blog. The word “blog” is actually a shortened version of “web log” and is similar to a message board in that one can post thoughts and opinions to be read by others. A blog can be viewed by the public or accessible only via password depending on how the owners have set it up. Blogs can provide in-depth information about specific topics or they can be a place for writers to vent their feelings, but their ultimate goal is to bring readers together and then encourage interaction among them.
Blogging can be a harmless and interesting way to communicate with like-minded others but, like any unmanaged activity, the opportunity for abuse is always there. If an organization’s AUP addresses their Instant Messaging, Peer-to-Peer, email and other Web-based communications, they need to consider blogging as an important technology to include. Organizations should decide of they want their employees to be able to read blogs or post to them as part of an overall communications policy.
What are the ramifications of no AUP where blogs are concerned? The rapid growth rate of blogs in the country means that entire services like MyFamily.com and MyPlace.com are hosting communities of bloggers. A criminal utilized personal data posted in some blogs to stalk and attack young high-school girls.
Employees that post their identities and information to a response on a blog can influence decisions. For example, if an employee of a major computer corporation responded to a technical blog with advice about avoiding a new product line because of a lot of known ‘bugs’ the company is leaving itself open to legal exposure. Corporations require employees to sign non-disclosure agreements for a reason, the threat of exposure where company confidential information and intellectual property is concerned could have devastating financial consequences.
This is only one example, there are many others. If a person severely disagrees with the content of a blog and starts what is known as a ‘flame’ war with the blogger through the comments section, the corporation may be held liable for the harassment if the employee is posting the responses through the corporation’s computers. What happens on company computers, whether permissible or not, is the responsibility of the company. They are considered legally culpable.
There are legal and financial reasons to be very clear in the AUP with regards to blogging. Some corporations, although only a small percentage, employ software that screens where and how an employee can browse the web. If there are filters preventing an employee from viewing a pornographic website, then there can be filters that prevent the viewing of political or day trading blogs. Blogs that focus on financial and business issues are growing more popular every day. These blogs may be a source of entertainment and information, but it is up to the corporation to decide the level of involvement that an employee may have.
It’s worth mentioning that anonymous guests can read most blogs, although they may not be able to post comments or responses. Blogs can be enormous resources for students, educators and other individuals for discussion, debate and the sharing of experiences. However, they need to be controlled and monitored. Blogs are an excellent marketing tool, hooking visitors into the site by providing them with financial advice or credit building tips, for example. The marketing a blog can provide can translate into tens of thousands of hits a day for a site. It’s also important for some companies to get their message out there; blogs can put a human face on a company that seems only to be a corporate entity. That human face can improve customer relations, invite consumer contact and increase company visibility. However, employees should be educated about the type of information they are allowed to post if they are allowed to respond.
Companies that maintain their own blogs should be particularly attuned to the commentary they generate. Blogging is a new frontier for the corporate world, but as with many prior innovations, they are quickly taking advantage of it. Security, awareness and education will help corporations, employees and even their families from suffering negative experiences while blogging, reading blogs or responding to a blog on the Internet.